Threads, which is apparently Facebook/Meta’s answer to Twitter/X, reached 100 million users within 5 days of its launch.
It’s obvious that Facebook/Meta saw an opportunity with the downward trend of Twitter/X and jumped all over it.
Twitter WAS a MONSTER in the social media space… that is until new ownership came in to play… (literally it seems).
Now that other new platforms have raced around the corner to try and compete in the space that Twitter/X has left open, such as Post.news (now belly Up) and BlueSky and Mastodone and many others, it is fascinating to observe the dynamics of business taking place.
Now the platforms here, and elsewhere, are not the focus of this article, but rather, the opportunity that the downfall of one business presents to another business, which is the ‘spark of ideas and creation’, and the ‘opportunity for growth’ for other similar businesses that naturally come along to fill the void.
I think that we can all agree that Zuck of Facebook was not in need of funding to launch Threads, but if he were, I’m sure he would have called.
But just think of all the incredible opportunities that quietly exist all around your local communities.
Are you, as the Business Owner, paying close attention to local trends and local news events?
Does your business have the capacity to reach outside of your local community?
Maybe outside your city and state and across the country or even the world?
Are you prepared to execute with strategy, resources, and funding, to take advantage of those opportunities in your space?
No one knows your business like YOU know your business, and no one is going to be in a better position, other than YOU, as to know when the timing is right, to jump all over an opportunity for your business.
Sometimes, opportunity requires funding, and if your business is ever in need of funding, I would certainly love the opportunity to fund your ideas for growth, when the opportunity does come your way.
As for these MEGA SOCIAL MEDIA PLATFORMS, they are all good and well for your business to participate in, and they do have a huge potential to attract lots of attention to your business, for sure, but even the MEGA GIANT EXECUTIVES are prone to making bonehead mistakes that can bring their business crumbling down.
As a Small Business Owner, I highly recommend for you to work diligently to build a large and responsible social media following and promote your business using these platforms.
However, I would advise to not rely on these platforms for your long term business growth, because let’s say that you manage to attract hundreds of thousands of loyal followers, and then one day, you just might be alarmed to discover, that not only your own social media account is gone, but the entire platform has been obliterated.
May I suggest, along with growing your social media following, that you do everything humanly possible, to convert your loyal social media followers into loyal subscribers of your proprietary website and/or newsletter.
In this way, you have full autonomy in managing your loyal followers and customers with offerings and services that they have naturally grown to embrace you for.
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